Italian cablemaker Prysmian (PRY.MI) said on July 31 that new U.S. copper tariffs would strengthen its pricing and margins in America . CEO Massimo Battaini told analysts that the tariff scheme, effective August 1, imposes a 50% duty on foreign-made electrical cables and semi-finished copper goods (exempting cathodes and raw copper) . Because Prysmian already produces in the U.S. the cables it sells there, it avoids much of the additional cost burden. Battaini said the new tariffs (which raise import costs from exempt countries like Mexico, India and Korea) will give Prysmian pricing power: “We will not suffer the same cost disadvantage that those importers are going to suffer,” allowing Prysmian “to keep prices high” . The company raised its 2025 EBITDA guidance on the outlook. It now expects adjusted EBITDA of €2.30–2.375 billion (vs. a prior €2.25–2.35 billion forecast) and free cash flow of €1.0–1.075 billion , reflecting strong first-half results and the tariff tailwind. Early trading on July 31 saw Prysmian shares rise about 2%, as analysts noted the tariffs give the world’s largest cablemaker a competitive edge in low-voltage power cables