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Green Steel
- Turkey -

European Steel Producers Grapple with High Energy Costs and Rising Import Competition

European steel manufacturers continue to face an array of significant challenges, chief among them persistently high energy costs and increasing pressure from international imports. Despite some moderation from their peak levels in 2022, natural gas and electricity prices in Europe remain substantially elevated compared to historical averages, disproportionately impacting energy-intensive steel production, particularly for electric arc furnace (EAF) operators reliant on electricity and blast furnace operators facing high coking coal and natural gas input costs. This elevated cost base erodes profit margins and places European mills at a competitive disadvantage against producers in regions with lower energy tariffs. Concurrently, the European market is witnessing a surge in finished steel imports from various global origins, including Asia and Turkey.

These incoming volumes, often priced competitively due to lower production costs in their respective countries, exacerbate the downward pressure on domestic European steel prices. The influx of cheaper imports further strains the profitability of European mills, which are already struggling with subdued demand from key end-use sectors like construction and automotive. The implementation of the Carbon Border Adjustment Mechanism (CBAM) is a pivotal development intended to level the playing field by imposing a carbon levy on imported goods based on their embedded emissions. While CBAM is designed to protect European industries investing in decarbonization, its transitional phase and full operationalization are complex, and its immediate impact on import flows is still being assessed. Meanwhile, some European steel companies have responded to the challenging market conditions by curtailing production, adjusting operational schedules, or, in some instances, idling capacity to align supply with weaker demand and manage costs.

There is a growing emphasis on accelerating investments in green steel technologies, such as hydrogen-based direct reduced iron (DRI) processes, to achieve long-term sustainability goals and reduce reliance on fossil fuels. However, these ambitious transformation projects require substantial capital expenditure and favorable policy support. The industry is advocating for robust governmental measures to ensure a fair competitive environment, address energy price disparities, and support the transition towards a more sustainable and resilient European steel sector in the face of intense global competition.

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